Following microsoftnokia deal, we do a swot analysis of nokia to get a proper analytic view of nokias strengths, weaknesses, opportunities and threats. Nokia was slowly phased out and replaced with microsoft. Step 5 porter 5 forces strategic analysis of industry analysis the rise and fall of nokia in our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point. Swot analysis of nokia home swot analysis of nokia.
Nokia case analysis free case study examples, analysis. Visit the recall page on the fda website for more information if you have these products. Example assignments example case studies example reports swot analysis examples pestel analysis. Nokia swot analysis strengths strong brand image is nokia s core asset.
Experience 142 year of history for nokia nokia has a fantasic history behind it and it was one of the top brands selling in the market before the launch of android or ios smartphones user friendliness till date nokia is remembered with fondness because it was the first mobile phone for many people and it was very user friendly. Swot analysis of nikon nikon swot analysis explain. On a new piece of flipchart paper create an action plan looking to. When bangladesh will give 3g license it can be used widely now internet is available every where so it has a great chance to capture the internet users market. The swot analysis allows the current state and future potential of the company to be evaluated. Webster university nokia product design analysis a product design project for the new lumia century jaqui melton business 6110 professor gary sample december 20, 20 nokia product design analysis 2 abstract having been made project manager for the design of nokias new cell phone, the lumia century, the purpose of this report is to provide management with an. The rise and fall of nokia 10 steps case study analysis. Swot stand for strength, weakness, opportunity and threat. Swot analysis of nokia free download as powerpoint presentation. For example an industry may be highly profitable with a strong growth trajectory but it wont be any good for nokia corporation if it is situated in unstable political environment.
The pestle analysis is composed of political, economic, social, technological, legal, and environmental forces. Nokia case study nokia assignment help strategic analysis. Secondly it got wide range of product to target loots of segments in the market. The company continues to strengthen its brand equity through various marketing campaigns. Recommendations and conclusion if i had the opportunity to work for nokia while stephen elop was the ceo, i would applaud him on take that bold move which i feel has enabled the company to move forward in the industry. A swot analysis is a method used in business planning. Summarize the information on the programs environmental context that was gathered and discussed during the selfstudy. Nokia lost a lot of market share to samsung since the introduction of android. The final part of swot analysis for nokia is the threats. It will provide an overview that will elaborate discussion around the companys strategy and situation. So, wo, st, wt one is always left blank upper left cell swot matrix helps the manager to develop four types of strategies. It is dominating the software market since then, offering software and hardware products, operating systems, apps and devices, cloud computing, and office software suites satya nadella is currently in charge of microsoft corporation. Executive summary change means making choices ollipekka kallasvuo, nokia ceo.
A swot analysis conducts an external and internal scan of nokia s business environment, it is an important part of the strategic planning process. The swot of nokia discusses the strengths, weaknesses, opportunities and threats of nokia which is one of the leading mobile handset manufacturer in the industry. Create marketing content that resonates with prezi video. Nokia case study assignment help home nokia case study. Microsoft swot analysis 2019 swot analysis of microsoft. The microsoftnokia strategic alliance page 3 1 reasons of collaboration on february 11th 2011, the worlds largest software company, microsoft and the largest handset company, nokia announced their plans to form a strategic alliance together microsoft corporation february 10, 2011. Some of the weaknesses that nokia has are the price of its products. This model, known as porters five forces model is a strategic management tool that helps determine the competitive landscape of an industry. The pestle analysis for nokia corporation is as follows. This analysis can be used to evaluate the position of their business. In this division the chief financial officer cfo of motorola rick simonson was appointed.
The swot analysis is the foundation for a reflective selfassessment of how your unit is performing its mission. Pestle analysis for nokia corporation 1918 words bartleby. Nokias product are user friendly and contain all the accessories satisfy their. Vertu, the company that is operated by nokia, has produced luxury mobile phones that are manufactured by utilizing many valuable materials, like silver, gold leather etc. The process involves identifying the strengths and weaknesses of the organization, and opportunities and threats present in the market that it operates in. Once each aspect has been covered, the facilitator asks the participants to identify any links, e. The strenghts, weakneses, oportunities and threats swot related to nokia company. Nokia separated its entities which are mobile phone division and the division for smart phone. The deal between microsoft and nokia resulted in future lumia models being firstparty hardware produced by microsoft. Nokia has established a website to help consumers read about the features articles, and help them to acquire knowledge about nokia products. Recommendations and conclusion if i had the opportunity to.
Leaders should be able to define the problem for coalition members, cast a vision for prevention, and organize datadriven decision making in a. T analysis swot analysis is also another way of deciding on a successful marketing scheme, we must look at strength, weakness, opportunity and threat. Pest analysis of nokia nokia corporation engages in the manufacture of mobile devices and mobile network equipment, as well as in the provision of related solutions and services worldwide. Nokia has the largest distribution of cell phones around the globe. February 2011, nokia and microsoft entered into a strategic alliance and the depth of cooperation. Lowcost threats by china mobile companies and others can cause big problems. Swot analysis nokia swot analysis strategic management scribd. The swot analysis is a business analysis technique that your organization can perform for each of its products, services, and markets when deciding on the best way to achieve future growth. Nokia corporation is worlds leading company providing mobile devices, telecom equipment, and mobile content services. A presentation on the company analysis outlining the pricing strategy, branding, pest and swot analysis by s. Swot analysis of nokia introduction nokia was founded in 1865, is headquartered in finland, mainly engaged in the production of mobile communication products multinational, is the worlds third largest mobile phone manufacturer. Nokia is the finland based mobile phone manufacturing company, which created new dimensions in the mobile phone technology.
Nokia s brand was the fifth most valued brand in the world according to the top 100 best brands list compiled by interbrand in 2009, and was the only mobile phone manufacturer in the. Pestel analysis provides great detail about operating challenges nokia corporation will face in prevalent macro environment other than competitive forces. Vertu has launched the first luxury phone ever in the market. See appendices 2 here strength and weakness is measured as internal factors. First of all nokia has a strong brand name all over uk, which giving them the dominating power over other brand. In such situation, swot analysis guides the straight to think of. According to hollensen 2010,evaluating the key strengths and weaknesses of nokia s existing marketing strategy, the swot analysis will help identify more suitable ways for the company to follow and highlight areas which could make a marketing process more effective. Nokia s strategies in terms of emergent and planned approaches as well.
Dec 08, 2012 nokia separated its entities which are mobile phone division and the division for smart phone. Swot analysis for nokia introduction nokia corporation is one of the worlds largest telecommunications equipment manufacturers. The company has four main business functions or segments. I will have to analyse the external factors that may prevent nokia from relaunching wap enabled mobile phones onto the market. Sep 18, 2011 swot analysis for nokia introduction nokia corporation is one of the worlds largest telecommunications equipment manufacturers. Nokia rm877 approved by fcc with at t lte, likely is the eos o2 bho no name 64fb3ae03693466d8ac164b665586ae1 c windows system32 awtstnhi. Swot training manualstrengths, weaknesses, opportunities. Analysis of nokias decline from marketing perspective. Nokia has been promoting the farm and its new products on social network such as facebook and twitter and provide customers with ongoing promotional activities that the company has produced. It guides the collective effort of public authorities, universities, teachers, and. Swot analysis soot analysis of monika strengths monika worlds largest producer and manufacturer of cell phones as well as has the largest distribution network around the world. Swot analysis of nokia microsoft swot analysis examples. Swot analysis helps you know the factors that hinder and limit your growth and lets you accordingly design the growth strategies for your organization. A swot analysis of this alliance shows the following.
The company which is headquartered in tokyo, japan manufactures and sells imaging. Changing preferences the customer choices are shifting and has become more complex. Samsung took advantage of the growing economy of asian market by setting up manufacturing plant in india there by reducing logistics and supply chain costs. A swot analysis evaluates the internal strengths and weaknesses, and the external opportunities and threats in an organizations environment. Desain produkproduk nokia sangat baik dan diunggulkan. Instructions for conducting a swot analysis by david litts. First of all, the four key factor cells are completed which are labeled as. Price sensitive market low cost phones made by china are a serious threat to nokia and also the android phones are coming which are at a cheaper rate than nokia swot analysis, 2014. The ceo of nokia ollipekka allasvuo said that from 2001 to 2004, rick simonson has remained as cfo. A swot analysis is a planning tool that, when used properly, provides an overall view of the most important factors influencing the future of the program. Nokia has many threats to tackle to maintain its position as market leader.
A quick guide to the swot analysis department of field. Alternative analysis alta is a widelyapplicable capability that supports the inclusion of independent, critical thought and alternative perspectives that is essential for informed decisionmaking. In this part of my investigation i am constructing a swot analysis for nokia. Leaders should be able to define the problem for coalition members, cast a vision for prevention, and organize datadriven decision making in a collaborative environment.
Strategic analysis of nokia corporation the writepass journal. Nokia city lens can discover all cities have to offer around the user, just by looking through camera display. Nokia is going to be one of the most popular mobile communications companies in the industry all over the england, nokia provide high quality of product with average price. Instructions for conducting a swot analysis leadership effective leadership is one of the most critical elements of successful prevention efforts. Nokia 6630 is the first 3g mobile phone of nokia introduced to the 3g market. When nokia was in the situation of full loss in 1992, the com. The captain of the ship bill gates and his business partner paul allen founded microsoft in 1975. This marketing plan is developed in relation to nokia and the main emphasis in this marketing plan is mainly towards analysing the external and internal environment conditions of the company through pestle and swot analysis so that appropriate recommendations for the most efficient marketing strategies can be provided to achieve better.
Within the dynamic and complex mobile phone industry, both approaches are necessary if nokia is to succeed. Nokias marketing strategy analysis and recommondations. Till date nokia is remembered with fondness because it was the first mobile phone for many people and it was very user friendly. The strengths and weaknesses of a company are identified, along with the opportunities and threats in its environment. You can also do a weighted swot analysis of the rise and fall of nokia hbr case study. Mobile phones, multimedia, enterprise solutions, and networks. Strengths nokia corporation has the strong research and development centers in 16 countries and employs approximately 37020 personnel, nearly 30% of total workforce of the nokia siemens. Finnish rubber works became a part of the nokia company in 1920 and in 1922, finnish cable works joined them. Swot analysis is the way of deciding on a successful marketing scheme, we must look at strength, weakness, opportunity and threat. In this paper i will discuss about the swot and pestel analysis of nokia.
Remote work advice from the largest allremote company. In conclusion, all four approaches discussed collectively promote nokia s success. Creately diagrams can be exported and added to word, ppt powerpoint, excel, visio or any other document. Is represented in about 50 countries, which makes the market share of the company equal to 31% in the global market. Before making any change the company should discuss the matter under consideration with stakeholders, collect information, analyze factors for change and then make decision after taking careful consideration of these factors. Ljsarec manual 30 18 september 2019 headquarters united states army recruiting command 7 3rd avenue fort knox, kentucky 401212725. Swot matrix for nokia corporation is provided in the above figure. Strong competition from other smartphone companies will make it hard for nokia to maintain and expand their market share. A presentation onswot analysis of nokia presented by debajit ghosh 2. Besides, lumia windows phone 8 smartphone comes with fullversions of microsoft office, outlook and internet explorer 10. Tampere, grand duchy of finland 1865 incorporated in nokia 1871 founders. Jan 29, 2019 in the swot analysis of samsung, the strongest is its product portfolio which includes mobile phone, tablets, tvaudiovideo, camera, camcorder, appliances. How to perform the swot analysis for your digital brand.
In this section the swot and pstel analysis will done to show nokia s competitive position against apple. Largest distributor of mobile phones in the industry. The political environment of a country affects all the individuals and business entities. You can edit this template and create your own diagram. Jan 31, 2019 the swot analysis of nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer nokia. Its products are user friendly as everyone is able to use them without. Microsoft lumia swot analysis microsoft lumia strengths below are the strengths in the swot analysis of microsoft lumia. Nokia s brand was the fifth most valued brand in the world according to the top 100 best brands list compiled by interbrand in 2009, and was the only mobile phone manufacturer in. August 3, 2018 november 23, 2018 admin swot analysis nokia in 1865, fredrik idestam, a mining engineer, founded a paper manufacturing company and called it nokia. Nokia corporation swot analysis by gwyn guan on prezi. Swot analysis of nokia editable swot diagram template on.
Political nokia is a finnish multinational communications company. Pdf a swot analysis evaluates the internal strengths and weaknesses, and the. Based on the swot analysis, shows that in swot 4k quadrant, the position of kjks bmt syariah sejahtera in the i quadrant in 0,09 position for strengthenweaknesses and 2,40 for opprtunitythreat. It has since established a leading brand presence in many local markets, and business has expanded considerably in all areas to support customer needs and the growth of the telecommunications industry. Analysis of nokias corporate, business, and marketing. Swot matrix contains nine cells in which four are key factor cells, four strategy cells and one blank cell. Here we are going to illustrate about nokia and its closest competitor apple.
Apple type app store, the fragmented ecosystem, and poor user friendliness. Swot analysis free ebook in pdf, kindle and epub format. Swot analysis of nokia nokia swot analysis and relaunch. Nokias transition from diversification to specialization 18651998 before 1992, nokia adopted the business tactic that was highly crossindustry and diversified, and had 34 subsidiaries in 10 different industries and 108 areas.
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